Digital Analytics and Insights
Sift out the important, business-changing information from the (perhaps interesting) but useless data
Digital analytics is an exciting field that can help organisations to understand their customers and their behaviour. Web analytics relies upon the swathes of anonymous data collected about your users whenever they interact with your website. This means that there’s a treasure trove of valuable insights lurking inside a tonne of unremarkable data.
Digital analytics and insights of course have a major impact on business decisions for websites and digital strategy. However it can also impact decisions in areas as far reaching as marketing, product and operations.